Privacy Poicy

This Privacy Policy describes how Sunset Lingerie collects, uses, and shares personal information of users of this website, . We periodically update this Privacy Policy and reserve the right to change the provisions of this Policy or our privacy practices at any time. We encourage you to review this site periodically. Your use of the Site constitutes consent to any changes in this Policy as in effect on the date of such use. 

This Privacy Policy does not apply to practices or activities of other companies’ or organizations’ websites to which we link or that are accessible through our websites. You should carefully review the privacy policies of any other websites or businesses to determine how they treat your personal information. 


Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

We process Personal Information that you actively submit to us, that we automatically collect through your use of our Site, and that we collect from third-party sources.  
We collect Personal Information that you actively submit to us when you make an online purchase, create an account, sign up for Sunset Lingerie’s Alerts & Info Service program under our Terms & Conditions, contact customer service, submit a refund, submit an inquiry, provide feedback or otherwise interact with us directly.You will know when we collect your Personal Information because we will directly ask you for the information. We will require certain Personal Information for you to use our Services or for us to be able to contact you. There may also be circumstances where providing Personal Information is optional and does not impact your access to the Site.  


We use your Personal Information to operate our Site, facilitate order fulfillment, educate our users, promote our products, fulfill our contractual obligations with customers, to analyse the use of the Site to improve our content and service offerings and products, and for administrative and other business purposes. We process Personal Information for our business purposes, including payments, sales and marketing, recruitment, employee training, data analysis, security monitoring, auditing, research, and to comply with applicable laws, the exercise of legal rights, and meet tax and other regulatory requirements.   


We may share your Personal Information in the following circumstances:   

Service Providers. We share Personal Information collected from customers only in limited circumstances to perform tasks on our behalf in supporting the Site. The types of services providers to whom we entrust Personal Information include: (i) our payment processor(s); (ii) our customer service resource provider(s) (as applicable); (iii) automated marketing support platform(s) that facilitate newsletters and other announcements via email; (iv) our website hosting services; and (v) distribution service providers for delivery of purchased products. All onward transfers to third-party service providers who are our processors will be made in accordance with applicable data protection laws. These service providers are only authorized to use your information as necessary to provide the respective service. 

Affiliates or Business Partners. To process your order, we may provide our Affiliates or Business Partners with your name, street address, e-mail address, phone number, and credit card information. We will limit the types of information shared to the minimum necessary to efficiently process your order. Where you have opted in to receive money-saving offers, discounts, and promotions from our Affiliates or Business Partners, your Personal Information is shared for this purpose. Subsequent communications about offers may come from us or directly from our Affiliates or Business Partners themselves. As part of your affirmative opt in to receive such offers, you may also direct that we share with our Affiliates or Business Partners certain demographic, geographic, preference, and other personally identifiable information we have gathered about you. Such information will help them in directing to you offers that are more likely to be of interest. We will not share any such information unless expressly directed to do so by you through this process described above. 

Publicly Posted Content. If you post comments, images, and other content to a location which is public-facing, including any public-facing Websites, Apps, storage locations, or social media, your posted information will be publicly viewable. 

Anonymized Data. We may share information that has been anonymized for aggregate use, in accordance with applicable laws and regulations. 


Sunset Lingerie retains Personal Information for a reasonable time period to fulfill the processing purposes mentioned above. Personal Information is then archived for time periods required or necessitated by law or legal considerations. When archival is no longer required, Personal Information is deleted from our records.

We retain your account information, including Personal Information in your account, while your account is active. After termination or deactivation of your account, we delete your account as part of our standard delete function. Your order history, however, is retained as part of our financial records, and so that we may fulfil our obligations under our refund policy. We retain other financial transaction information relevant to tax records and transaction history to meet our regulatory obligations.

We will destroy, erase or make anonymous documents or other records containing Personal Information as soon as it is reasonable to assume that: (a) the original purpose is no longer being served by retention of the information, and (b) retention is no longer necessary for legal or business purposes. Please note we may retain information within our internal systems for backup, archival, audit, or other purposes. 

We regularly audit our databases and archived information to ensure that Personal Information is stored and archived only in alignment with our retention policies.


Sunset Lingerie protects the Personal Information in its custody or control by making reasonable security arrangements to protect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. We implement both technical and organizational measures to ensure a comparable level of protection across our Site, including through contractual or other reasonable means when relying upon third party services providers to assist in providing our Site to you and in distributing products. Please be aware that despite our best efforts to ensure the security of your Personal Information, we cannot guarantee that your information will be 100% secure. Note that confidentiality and security are not assured when information is transmitted through email or wireless communinication. 

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